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Dzunani Pride Zitha: Bridging the Educational Gap with NOVICESPHERE image_editor_output_image647093470-1724921291271

Dzunani Pride Zitha: Bridging the Educational Gap with NOVICESPHERE

tshepisosishuba Posted on 1 day ago

In the heart of South Africa, where the challenges of access to higher education are particularly acute in rural areas, one young entrepreneur is bridging the gap between dreams and opportunities. Dzunani Pride Zitha, the founder of NOVICESPHERE, has made it his mission to ensure that no deserving student is left behind due to a lack of information or resources. His journey from a high school student with a knack for business to a visionary entrepreneur in the education sector is a testament to his resilience, creativity, and commitment to social impact. Through NOVICESPHERE, Dzunani is not only building a successful business but also paving the way for future generations to achieve their academic goals.

Origin and Inspiration

The Birth of an Idea

Dzunani’s entrepreneurial journey began long before the official launch of NOVICESPHERE in 2021. Reflecting on his early inspirations, he shares, “Although my experience with regards to tertiary applications was not as hard, through research, I found that most matriculants in rural areas find it hard to apply to universities, for funding, and to get good student accommodation. All these were and are still caused by the information gap between rural high schools and the tertiary world.”

This realization sparked a passion in Dzunani, who has always had a knack for business. Growing up with a mother who was a businesswoman and running his own small enterprise in high school, he was no stranger to the entrepreneurial spirit. “My mother has been doing business ever since I was born, and I believe that indirectly built interest within the business space. I’ve always wanted to build a legacy of my own, and after identifying the problems faced by students in rural areas, I knew where I could make a difference.”

From Vision to Reality

In 2021, Dzunani officially founded NOVICESPHERE, a tech-enabled educational consultation company that specializes in career guidance, university applications, bursary applications, and student accommodation placement. However, this was not the first business he launched. “I also opened a cleaning company and a youth organization around the same time. I wanted to build something that would have a lasting impact, and NOVICESPHERE was born out of that desire.”

Business Overview

NOVICESPHERE: Bridging the Information Gap

NOVICESPHERE is not just an ordinary educational consultation service. What sets it apart is its holistic approach, covering everything from professional career guidance to securing university placements, obtaining bursary funding, and finding suitable student accommodation. Dzunani explains, “Our approach allows us to cover all the critical aspects a student needs to succeed in their tertiary education journey. We don’t just stop at getting them into university; we ensure they have the financial support and safe accommodation to thrive.”

The company’s commitment to its clients is evident in its services and the accessibility of these services. NOVICESPHERE can be reached through various channels, including email, WhatsApp, and social media. In addition, they offer special promotions, like their current giveaway, which provides a package for university applications to clients who refer friends and engage with their social media content.

Challenges and Overcoming Them

Early Setbacks and Resilience

Like many entrepreneurs, Dzunani faced significant challenges in the early stages of his business. The first launch of NOVICESPHERE in 2021 was met with failure. “We lost two of the partners I was working with, and before the launch, I had done a tour to 21 high schools using my bursary funds. It was painful to see all that effort not bear the fruits I had hoped for,” Dzunani recalls.

However, giving up was never an option for him. In 2022, he decided to pivot and restructure the company, preparing for a relaunch in 2023. This time, the launch was successful, but tragedy struck again when one of his two employees passed away. “It wasn’t easy to accept, but I pushed through, paid the money that was due to her to her family, and continued moving forward. Resilience is what separates those who succeed from those who don’t.”

Strategic Growth and Partnerships

Funding the business initially came from Dzunani’s bursary funds, allowances from home, and the income from his cleaning company. His approach to marketing was to build strategic partnerships with high schools, a strategy that has worked exceptionally well. “Partnerships with high schools have been crucial. They allowed us to reach the students who need our services the most and build trust within the communities we serve.”

Learning and Growth

Lessons in Resilience

Throughout his entrepreneurial journey, Dzunani has learned many valuable lessons, but one stands out above the rest. “Resilience is key. What made the company a success was keeping on even after I had failed or faced setbacks. Understanding that hardships don’t mean failure but rather show that the business is growing has made me more patient in all that I do within the business world.”

To keep up with industry trends, Dzunani constantly reads updates from the Department of Education in South Africa and conducts research on the broader developments in Africa. This continuous learning ensures that NOVICESPHERE remains at the forefront of the educational consultation industry.

Balancing Life and Work

Integrating Passion and Rest

For Dzunani, his business is not just a job; it’s his life. “Everything I do daily is connected to the business. I do try to rest from time to time so I don’t get burnt out. The advice I can give is to enjoy what you do, rest when necessary, and always try to automate some of the processes within your business so you don’t do everything yourself.”

This approach has allowed him to maintain a balance between the demands of running a business and his personal life, ensuring that he can continue to lead NOVICESPHERE with passion and dedication.

Advice and Vision

Words of Wisdom for Aspiring Entrepreneurs

Dzunani has valuable advice for those looking to start their own business. “Aspiring entrepreneurs should understand that it’s not as hard and as simple as it seems. We all build differently and face different problems within our businesses. For someone else, it will be simple, and for another, hard. So, never expect the same challenges that someone else has faced. Instead, just prepare in case they come.”

Looking to the future, Dzunani has a clear vision for NOVICESPHERE. “Our mission is to bridge the information gap and simplify the tertiary application process. We want to ensure quality higher education is equally accessible to all, regardless of where you come from. In the next 5-10 years, we see NOVICESPHERE as a key player in the education sector, with physical consultation stores and a broader reach.”

Reflection and Impact

A Proud Legacy in the Making

Reflecting on his journey, Dzunani’s proudest achievement came in 2023 when NOVICESPHERE partnered with the Bohlabela district, reaching 100 high schools. “This is our proudest achievement thus far, although it’s not the last. I want NOVICESPHERE to be the bridge that enables learners from rural areas to realize their tertiary academic dreams. We want everyone to know that regardless of where you come from, there’s an opportunity for you, and your academic dreams are valid.”

Dzunani’s vision for NOVICESPHERE goes beyond business success; it’s about creating a lasting impact on communities and addressing the unemployment gap by solely employing youth.

What’s Next

What’s Next for Dzunani and NOVICESPHERE

If Dzunani could go back and do one thing differently, it would be to ensure his business was ready to serve clients before launching and doing the tour in 2021. “We are on a journey to partnering with the entire Mpumalanga Department of Education, the districts within it, and the high schools within it. Some of our future plans include physical consultation stores and more, which I can not disclose here.”

As Dzunani continues to build NOVICESPHERE, one thing is clear: he is not just an entrepreneur; he is a visionary leader committed to making a difference. Through his resilience, he is creating a legacy. His strategic partnerships contribute to this legacy. His unwavering dedication to education also plays a significant role. Dzunani Pride Zitha is creating a legacy that will inspire future generations of learners and entrepreneurs alike.

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Connect with Dzunani Pride Zitha

Email: dpzitha@novicesphere.co.za

Contact: 072 903 3582

Website: novicesphere.wixsite.com

The Green Entrepreneur: Tebello Khanya’s Vision for Eco-Friendly Living image_editor_output_image-2063965348-1724234720360

The Green Entrepreneur: Tebello Khanya’s Vision for Eco-Friendly Living

tshepisosishuba Posted on 1 week ago

In the dynamic world of entrepreneurship, few stories are as compelling as that of Tebello Jeanette Khanya, the founder of Bonolo Scents. Tebello is more than just a businesswoman; she’s a visionary entrepreneur who has turned a simple idea into a mission-driven enterprise. Her journey from starting a laundry business in her parents’ garage to creating a brand that prioritizes environmental consciousness is a testament to her entrepreneurial spirit. Through determination, creativity, and a deep commitment to eco-friendly practices, Tebello is not only shaping her business but also leading a movement towards sustainable living. Her story is one of overcoming challenges, seizing opportunities, and making a lasting impact in the industry, making her a standout entrepreneur in the competitive world of manufacturing.

The Genesis of Bonolo Scents

The origin of Bonolo Scents is deeply intertwined with Tebello’s entrepreneurial spirit and her response to a pressing problem during the COVID-19 pandemic. In 2020, facing unemployment, Tebello turned adversity into opportunity by starting a laundry service, LetsWash Laundry Services Pty Ltd, from her parents’ garage. However, the challenges she encountered—particularly with the detergents that damaged her equipment—led to a pivotal shift in her career.

“In 2022, after struggling with machine breakdowns due to the detergents we were using, I realized I needed a solution that was not only effective but also kind to my machines and the environment,” Tebello recalls. “That’s when I decided to explore eco-friendly alternatives, and the idea for Bonolo Scents was born.”

With a background in Human Resource Management from Flavius Mareka TVET in Sasolburg and experience from her internship at SAPS Sasolburg, Tebello’s journey into the world of manufacturing was unexpected yet driven by necessity. Encouraged by the positive results of her research into eco-friendly detergents, Tebello embarked on a new venture—manufacturing her line of environmentally friendly laundry products.

Building Bonolo Scents: A Vision for Sustainability

Bonolo Scents stands out in the market for its commitment to creating products that are both effective and eco-conscious. “Our mission is to provide effective cleaning solutions while minimizing environmental impact,” Tebello explains. The company’s products, including fabric softeners, laundry liquids, and washing powders, are crafted from bio-based ingredients that are gentle on both the skin and the planet.

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“Our fabric softener is hypoallergenic, cruelty-free, and plant-based. It’s mild enough for the most sensitive skin, making it safe for babies and children,” Tebello adds. The emphasis on natural ingredients and the absence of artificial dyes or brighteners make Bonolo Scents a preferred choice for eco-conscious consumers who seek to reduce their environmental footprint.

Challenges on the Road to Success

Like many entrepreneurs, Tebello faced significant hurdles in the early stages of her business. Loadshedding, a common issue in South Africa, posed a major challenge to her production process. “I had to stop production at times and wait for the power to return, which slowed down my turnaround time and cost me some valuable contracts,” she says. Despite these setbacks, giving up was never an option for Tebello. “The support from my family and the positive feedback from my clients kept me going during those tough times.”

Funding was another critical challenge. Tebello initially used her savings and borrowed money from her parents. However, realizing the need for additional support, she applied for grants from DESTEA and received assistance from SEDA, The Innovation Hub, and CHEMIN. These resources helped her scale Bonolo Scents and navigate the complexities of starting and running a manufacturing business.

Strategic Growth and Marketing

Marketing played a crucial role in Bonolo Scents’ growth. Tebello leveraged social media to build her brand, increase visibility, and connect with customers across the country. “Social media played a big role in our marketing strategy, but attending exhibitions and expos was also key to gaining exposure,” she notes. The creation of a website and the ability to sell products online further expanded her reach, and securing a billboard provided significant visibility.

Tebello’s approach to business is rooted in continuous learning and adaptation. “Business is not easy—each day comes with different challenges,” she says. “Information is key, and I’ve learned that not everyone will understand my vision, and that’s okay.”

Learning and Growth: Embracing Change and Innovation

Marketing and visibility have been critical components of Bonolo Scents’ strategy. “Social media played a big role in my marketing strategy, as did attending exhibitions and expos for exposure and visibility,” Tebello explains. The company’s online presence, combined with a well-designed website, has allowed it to reach customers across the country. A significant milestone was achieving billboard advertising, which provided immense exposure for the brand.

Learning has been a continuous process for Tebello, both in terms of business and product development. “Some key lessons I learned are that information is key and that business is not easy; each day comes with different challenges,” she notes. She’s also learned that not everyone will understand her vision or be her customer, a reality every entrepreneur must come to terms with.

Balancing Life and Work

Balancing the demands of running a business with personal life is no easy feat, especially for someone as dedicated as Tebello. “Business is all I do, but I am trying to do other things to relax, like taking a walk, staying off my phone, and spending time with my daughter,” she says. This acknowledgment of the need for balance is vital for maintaining her well-being and sustaining her long-term success.

Advice for Aspiring Entrepreneurs

Tebello’s journey is filled with lessons that she’s eager to share with other aspiring entrepreneurs. “My advice is simple: show up. You never know the opportunities that are waiting for you if you don’t put yourself out there,” she emphasizes. She also highlights the importance of compliance for product-based businesses. “If you have a product, focus on compliance—that’s the most important thing.”

Her Vision

Looking ahead, Tebello has big plans for Bonolo Scents. “In the next 5-10 years, I see Bonolo as a national household brand and also moving to the borders of Africa,” she envisions. Her goal is to expand her brand’s reach while maintaining the core values that have driven its success.

Reflection and Legacy

Reflecting on her journey, Tebello takes pride in her achievements, particularly the official launch of Bonolo Scents. “My proudest moment was the first official launch of Bonolo Scents. I was so proud of myself for starting and putting a product out there that has received such a positive reception,” she recalls. Another significant milestone was being a Top 10 finalist in the Seeds of Change competition by Food Lover’s Market, which affirmed the impact of her work.

For Tebello, Bonolo Scents is more than just a business—it’s a platform for change. “I want to make people aware of the environmental impact of the products we use every day and how choosing eco-friendly options can make a difference,” she says. “I don’t want to be remembered as just a detergent manufacturer but as someone who was eco-conscious and didn’t harm the planet.”

The Road Ahead

As Tebello continues to build Bonolo Scents, she remains focused on the future. “One thing I would do differently is definitely changing the courses I studied,” she reflects. However, she has no regrets about the path she has chosen, and she’s excited about what lies ahead. “The future looks bright for Bonolo Scents. We are currently preparing to supply Food Lover’s Market, which is very exciting. Keep an eye on our socials for updates!”

Tebello’s journey is guided by her faith and the belief that preparation today leads to success tomorrow. “God is within her, she will not fail,” she quotes Psalm 46:5, a verse that encapsulates her determination and resilience. With her unwavering commitment to sustainability and her drive to succeed, Tebello Jeanette Khanya is indeed a self-made entrepreneur who is making a lasting impact on the world.

Connect with Tebello

Instagram: jeanettekhanya | bonolo_scents

Contact: 0786596908 | info@bonoloscents.co.za

Website: www.bonoloscents.co.za

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Busisiwe Radebe: The Woman Behind South Africa’s Luxury Travel Revolution image_editor_output_image-1861658721-1723798509739

Busisiwe Radebe: The Woman Behind South Africa’s Luxury Travel Revolution

tshepisosishuba Posted on 2 weeks ago

In the competitive world of luxury travel, where every detail must be meticulously curated, Busisiwe Radebe has carved a unique niche with her company, Travel Elegance SA. Through sheer determination, innovative thinking, and an unwavering commitment to excellence, she has established a brand synonymous with bespoke luxury experiences. This article delves into Busisiwe’s entrepreneurial journey, her challenges, triumphs, and the future she envisions for her business.

Origin and Inspiration

Finding a New Path

Busisiwe’s journey into the luxury travel industry was born out of a period of uncertainty. After returning to South Africa from Doha, Qatar, where she worked as a Senior Ticketing Agent for Qatar Airways, Busisiwe found herself at a crossroads. “I was feeling stuck and uncertain about my career path after returning to South Africa,” she recalls. Despite her impressive resume, the job market proved unyielding.

The turning point came when she stumbled upon Anina Malherbe’s luxury company on social media. The high-end offerings, including luxury cars, watches, and exclusive experiences, ignited a spark of inspiration. “It’s amazing how sometimes, all it takes is a little inspiration and exposure to new possibilities to shift our perspectives and ignite a new passion,” she says. A post by Somizi Mhlongo showcasing a luxurious villa in Cape Town solidified her decision to venture into the luxury travel industry. Busisiwe had found her calling.

Background and Early Experience

Before founding Travel Elegance SA, Busisiwe gained extensive experience across various sectors of the travel industry. From an intern at Flight Centre SA to a consultant and eventually a Senior Ticketing Agent at Qatar Airways, her career progression equipped her with invaluable skills and insights. “I’ve gained diverse experience across various sectors, from leisure to corporate, and worked with prominent companies like Flight Centre, STA Travel, Travel with Flair, and Qatar Airways,” she notes.

These experiences laid the foundation for her entrepreneurial journey, giving her a deep understanding of customer service, ticketing, travel operations, and corporate travel management. Today, she leverages this expertise to offer luxury travel solutions that cater to the discerning tastes of her clientele.

Business Overview

The Birth of Travel Elegance SA

Travel Elegance SA is not just another travel agency. It’s a brand that represents the pinnacle of luxury travel experiences in South Africa and beyond. “Our business stands out for several reasons,” Busisiwe explains. “We are 100% Black and Women-owned, which is a significant achievement in South Africa. We’ve identified a niche market with a product that hasn’t been popular among our target audience, making us pioneers in this space.”

What Sets Travel Elegance SA Apart?

The uniqueness of Travel Elegance SA lies in its commitment to providing an exceptional service that goes beyond traditional travel arrangements. “Our commitment to going above and beyond is what truly sets us apart,” Busisiwe says. The company offers a full concierge service, including security, babysitting, shopping, and creating unforgettable experiences tailored to each client’s desires.

This focus on personalized, high-end service has positioned Travel Elegance SA as a leader in the luxury travel market, catering to clients who seek not just a trip but an experience that exceeds their expectations.

Services Offered

Travel Elegance SA provides a comprehensive range of luxury travel services:

1. Luxury Holiday Homes: Offering exclusive accommodations in South Africa and internationally.
2. Full-Service Travel Agency: Handling all aspects of travel arrangements, including flights, visas, and personalized shopping experiences.

“Our company benefits customers by offering luxurious and unique accommodations, personalized and tailored travel experiences, and ensuring hassle-free travel with expert visa and documentation support,” Busisiwe explains. This all-encompassing approach to luxury travel ensures that clients enjoy a seamless and unforgettable journey.

Reaching Travel Elegance SA

For potential clients, the best way to connect with Travel Elegance SA is through their various social media platforms and their website. “We’re available on Instagram, Facebook, TikTok, LinkedIn, and X under the handle @TraveleleganceSA, and via our website at www.travelelegancesa.com,” Busisiwe advises.

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Challenges and Overcoming Them

Building Trust in a New Market

Starting a business in the luxury sector comes with its own set of challenges. One of the most significant hurdles Busisiwe faced was establishing trust and credibility in a market where clients often prefer to work with established brands. “We’re facing two significant challenges: establishing trust with potential clients and overcoming the skepticism caused by the high number of travel agencies that have disappeared,” she shares.

To overcome these challenges, Busisiwe focused on building a strong online presence, fostering transparency, and offering exceptional service. “We’ve developed a professional website, engaged on social media platforms, and provided personalized attention to exceed client expectations,” she explains. These efforts have paid off, slowly but surely building the credibility and reputation that Travel Elegance SA enjoys today.

Resilience in the Face of Adversity

Like many entrepreneurs, Busisiwe has faced moments of doubt. However, her commitment to her vision has kept her moving forward. “It’s normal to feel like giving up when faced with challenges, but our commitment to our vision and investment in our business have become a driving force,” she says. Her resilience, adaptability, and passion have been key to overcoming obstacles and staying focused on her goals.

Business Strategy and Growth

Self-Funded Beginnings

Starting with limited resources, Busisiwe chose to self-fund her business, a decision that required immense resilience and resourcefulness. “Self-funding means you maintain creative control and ownership, allowing us to stay true to our vision and values on our own terms,” she explains. This approach has allowed Travel Elegance SA to grow organically, with Busisiwe making strategic decisions that align with her long-term vision for the brand.

Marketing and Word-of-Mouth Referrals

To promote her business, Busisiwe has effectively leveraged social media and word-of-mouth referrals. “Social media platforms like Facebook, Instagram, and Twitter have been cost-effective tools to reach a wide audience, and word-of-mouth has been powerful in building trust,” she notes. Additionally, running promotions and competitions has helped generate buzz and attract new clients.

Learning and Growth

Key Lessons Learned

Throughout her journey, Busisiwe has learned valuable lessons about the importance of self-motivation, resilience, and the ability to adapt. “As a business owner, you’re responsible for your own success and decisions,” she says. These lessons have shaped her business practices today, emphasizing the need to stay committed to her vision and continually strive for improvement.

Keeping Up with Industry Trends

In the fast-paced luxury travel industry, staying current is essential. Busisiwe keeps up with trends through industry publications, social media, and attending conferences and events. “Regularly reading publications like Travel Weekly and attending industry conferences helps us stay updated and competitive,” she explains.

Balancing Life and Work

The Myth of Work-Life Balance

For Busisiwe, balancing the demands of running a business with personal life is a constant challenge. “Outside of work, I make time for the important things and people in my life,” she says, acknowledging that true balance requires conscious effort. Her advice to other entrepreneurs is to prioritize what matters most and not be afraid to make choices that align with their personal and professional goals.

Advice and Vision

Words of Wisdom for Aspiring Entrepreneurs

Busisiwe’s advice to aspiring entrepreneurs is simple: “If you really want it – go for it. Just start and keep going. Forget about being popular and fully invest your time in growing your venture.” Her journey is a testament to the power of persistence and passion in building a successful business.

Looking to the Future

Looking ahead, Busisiwe has big plans for Travel Elegance SA. In the next 5-10 years, she envisions diversifying services, building a loyal community, and embracing technology to enhance the luxury travel experience. “I want to become a leading luxury travel brand, recognized for exceptional service and unique experiences,” she shares. Her long-term goals include expanding her team, fostering innovation, and establishing strategic partnerships with high-end brands.

Reflection and Impact

Proudest Achievements

One of Busisiwe’s proudest achievements is being recognized by the Mail & Guardian’s Power of Women award in Business, along with numerous other nominations. “These accolades are a testament to the hard work and dedication that have gone into building Travel Elegance SA,” she says.

Leaving a Legacy

Busisiwe’s vision for her business extends beyond just profit. She aims to positively impact the community and industry by supporting local economies, preserving cultural heritage, and encouraging sustainable tourism practices. “Our luxury travel business aims to positively impact the community and industry in several ways,” she explains, highlighting her commitment to creating a legacy that goes beyond just business success.

Connect with Busisiwe

Instagram: ibusisiweradebe

Contact: +27 (0) 645 087 | reservations@travelelegancesa.co.za

Website: www.travelelegancesa.com

Eminence Ntwanano Hlabane: A Culinary Journey Rooted in Passion and Purpose IMG-20240812-WA0011

Eminence Ntwanano Hlabane: A Culinary Journey Rooted in Passion and Purpose

tshepisosishuba Posted on 3 weeks ago

Eminence Ntwanano Hlabane, the visionary behind Immortal Kitchens, is a name steadily rising in the culinary world. Born and raised in Soweto’s Protea Glen, Eminence grew up in a household with both his parents and two siblings. Reflecting on his upbringing, he shares, “I’ve always been passionate about cooking and changing my current situation in Soweto.”

From Soweto to Culinary Heights

His journey into the culinary arts wasn’t a straightforward one. After completing his matric, Eminence found himself at a crossroads, unsure of what path to take. It was during a gap year, with the guidance of his mother, Octavia Hlabane, that he rediscovered his passion for food. “My mother reminded me about my passion for food, and that’s when I registered at HTA School of Culinary Arts the following year,” he recalls.

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Eminence’s dedication to his craft paid off in a significant way when he had the opportunity to work in the USA. “Working in the USA last year has been the biggest highlight of my career,” he says. “It was a big jump that took my experience to new heights.”

Although cooking remains his first love, Eminence has other passions he hopes to pursue in the future, particularly in fashion design. “I’ve always known how to use a sewing machine, and to this day, I haven’t utilized that gift,” he adds with a laugh.

The Birth of Plated Saturday: A Fine Dining Experience

Eminence’s entrepreneurial spirit is evident in his latest venture, the Plated Saturday Fine Dining Experience. This event, which has been in the making for the past two years, was inspired by casual gatherings with friends at his mother’s house. “My friends always told me that I could make a fortune with this business, but for me, it was more about whether the food tasted good,” Eminence explains.

The concept behind Plated Saturday goes beyond just serving good food. “The whole idea was to bring people together to have good food and just forget about the challenges this life comes with,” says Eminence. “Plated Saturday was made for people to unwind and just have fun while enjoying amazing food.”

What to Expect at the Upcoming Event

This year’s Plated Saturday is poised to be the biggest yet, with live performances, top-tier wine brands from South Johannesburg, and a crowd larger than any Eminence has ever hosted before. The event’s theme, “Uplift your inner dream,” resonates deeply with him. “What I always say is, just awake the dragon,” he notes.

The menu, which celebrates South African ingredients, has been carefully crafted, reflecting Eminence’s excitement and passion. “This is a menu we have been dying to prepare,” he shares enthusiastically.

A Message from Eminence

As Eminence gears up for this significant event, he leaves us with a reminder of the importance of recognizing and nurturing one’s talents: “God gave you that gift for a reason.”

Follow Eminence Ntwanano Hlabane:

Instagram: @immortal_kitchens, @chef_eminencehlabane
Facebook: Eminence Ntwanano Hlabane, Immortal Kitchenz
TikTok: @immortalkitchens

Lailah Parker’s Path from Business Manager to Beauty Entrepreneur image_editor_output_image-741214058-1723731812151

Lailah Parker’s Path from Business Manager to Beauty Entrepreneur

tshepisosishuba Posted on 4 weeks ago

Imagine working in a stable, well-paying career, where you’ve honed your skills and climbed the ranks, yet feeling an undeniable pull toward something entirely different. This was the reality for Lailah, who, after eight years as a successful business manager in the motor industry, felt the need for change—a calling to pursue a passion that had always been in the back of her mind. Fueled by an entrepreneurial spirit and a desire to blend her business acumen with creativity, Lailah took the courageous leap into the beauty industry, founding iLash Bar. What started as a side hustle has now grown into a thriving business, reflecting her determination, vision, and unwavering belief that true fulfillment comes from following your heart.

Origin and Inspiration

Lailah’s story begins with a profound shift in her career—a transition driven by a desire for transformation and a deep-seated passion for beauty. For eight years, she dedicated herself to a career in the motor industry, where she excelled as a qualified business manager. While her role was fulfilling, it lacked the creative outlet she craved. She longed to explore her entrepreneurial spirit and build something that aligned with her personal interests.

The pivotal moment came when Lailah found herself increasingly captivated by the beauty industry. “I began to see the potential for combining my business acumen with my interest in beauty,” she recalls. This realization sparked the idea for iLash Bar, a space where Lailah could channel her creativity and business expertise into something transformative—not just for herself but for others as well.

Her background in business management played a crucial role in shaping her journey. “My experience in strategic planning, financial management, and leadership provided a solid foundation for running iLash Bar,” she shares. These skills were instrumental in turning what started as a side hustle into a fully operational salon. Beyond just offering beauty services, Lailah was driven by a larger mission: to empower others by providing them with the skills and confidence to achieve financial freedom through entrepreneurship.

Business Overview: Crafting Beauty with Precision

iLash Bar stands as a testament to Lailah’s commitment to excellence and her passion for beauty. The salon, located in a vibrant community, is dedicated to providing top-notch lash and beauty services. “Our primary focus is on lash extensions, but we also offer a range of beauty services including manicures, pedicures, hair braiding, massages, and facials,” Lailah explains.

What truly sets iLash Bar apart is its personalized approach and unwavering commitment to quality. “We blend high-quality products with meticulous attention to detail, ensuring that every client leaves feeling satisfied and rejuvenated,” she notes. This dedication to service excellence has not only earned iLash Bar a loyal clientele but also established it as a beacon of professionalism in the beauty industry.

Beyond the services offered, iLash Bar also serves as a training ground for aspiring beauty professionals. Lailah’s passion for empowerment extends to the comprehensive beauty training programs she offers. “We equip individuals with the skills and knowledge needed to succeed in the beauty industry, helping them to start their own businesses,” she says. This dual focus on service and education underscores Lailah’s vision of creating a space that not only beautifies but also empowers.

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Challenges: Overcoming Obstacles on the Path to Success

Like any entrepreneurial journey, Lailah’s path to building iLash Bar was fraught with challenges. One of the most significant hurdles was transitioning from a side hustle to a fully operational business. “Balancing the demands of setting up a professional salon while managing the logistical and financial aspects was a lot of work,” she admits. Securing high-quality equipment, finding the perfect location, and building a client base from scratch required meticulous planning and unwavering determination.

Navigating the competitive beauty industry presented another set of challenges. To stand out, Lailah leveraged her background in business management to create a unique value proposition. “I focused on offering exceptional service, investing in ongoing training, and building strong relationships with clients,” she explains. These strategies were essential in carving out a niche for iLash Bar in a crowded market.

There were moments when the challenges seemed insurmountable, and Lailah considered giving up. “What helped me push through was my commitment to my vision and the support from my network,” she reflects. Staying focused on her long-term goals and celebrating small successes along the way kept her motivated during the toughest times. “I reminded myself of the passion that drove me to start the business, and that kept me going.”

Business Strategy: Funding and Growth

When it came to funding iLash Bar, Lailah took a bold and personal approach. “I initially funded the business through personal savings and the sale of my dream car,” she reveals. This allowed her to maintain full control over the business and ensure that its growth was sustainable. Reinvesting profits back into the business was a strategy that helped fuel its expansion without compromising financial stability.

Marketing and growth were approached with a focus on building a strong local presence. “Social media played a key role,” Lailah notes. Platforms like Instagram and Facebook were used to showcase iLash Bar’s work, share client testimonials, and run targeted promotions. “Creating engaging content and offering referral bonuses worked exceptionally well,” she says. These personalized, community-driven strategies resonated with her target audience and contributed significantly to the business’s growth.

Not all strategies were successful, however. “Some initial attempts at broad online advertising didn’t yield the desired results,” she admits. This taught Lailah the importance of adaptability and staying in tune with what works best for her specific market. “Shifting my focus to more personalized approaches was crucial in finding what resonated with my clients.”

Learning and Growth: Lessons from the Journey

Throughout her entrepreneurial journey, Lailah learned several key lessons that have shaped her approach to business. “One important lesson was the value of thorough planning and financial management,” she says. This early lesson emphasized the importance of staying organized and maintaining a close eye on financials to ensure sustainable growth.

Another crucial lesson was the importance of building strong client relationships. “Exceptional customer service and personalized attention make a significant difference in client retention and referrals,” she shares. This focus on client satisfaction has become a cornerstone of iLash Bar’s success, with Lailah continuously seeking feedback to improve services.

Staying current with trends in the beauty industry is another priority for Lailah. “I keep up with industry news through professional networks, trade shows, and beauty publications,” she explains. Participating in ongoing training and workshops also helps ensure that iLash Bar remains at the forefront of industry trends, allowing Lailah to maintain a competitive edge.

Balancing Life and Work: Finding Harmony

Balancing the demands of running iLash Bar with her personal life as a wife and mother to two daughters is no easy feat for Lailah. “It’s a constant juggling act,” she admits. To manage this, Lailah prioritizes setting clear boundaries between work and home life. “I make a concerted effort to be fully present with my family when I’m not working, and I schedule dedicated family time,” she says.

Effective time management is key to maintaining this balance. “I plan my workday meticulously and delegate tasks where possible,” Lailah explains. Streamlining business operations through tools and systems also helps reduce stress and improve efficiency. Her advice to other entrepreneurs struggling with work-life balance? “Set realistic expectations and boundaries from the start. Don’t hesitate to delegate tasks and seek support when needed.”

Vision and Advice: Looking Ahead

Lailah’s vision for iLash Bar is one of growth and empowerment. “In the next 5-10 years, I envision iLash Bar expanding its footprint with additional locations and potentially offering franchising opportunities,” she shares. Her long-term goals include continuing to innovate in the beauty industry and further developing the training programs that have become a hallmark of her business. “I want to create more avenues for aspiring beauty professionals to achieve their dreams,” she says.

For aspiring entrepreneurs, Lailah offers this advice: “Start with a clear vision and a solid business plan. Do thorough market research, understand your target audience, and be prepared for challenges.” She emphasizes the importance of building a robust support system early on, something she wishes she had focused on more from the beginning. “Having a network of advisors, peers, and mentors can provide invaluable guidance and help navigate obstacles more effectively.”

Reflection and Impact: Leaving a Legacy

Looking back on her journey, Lailah’s proudest achievement as an entrepreneur is witnessing the transformation of iLash Bar from a home-based salon into a thriving business that provides job opportunities and empowers others through training programs. “One milestone that stands out is when we successfully transitioned from a side hustle to a fully operational salon,” she recalls. This marked the beginning of a new chapter in iLash Bar’s growth and set the stage for future successes.

Lailah’s vision for iLash Bar extends beyond business success—she aims to make a lasting impact on both the community and the beauty industry. “I want iLash Bar to set a standard for excellence and professionalism while inspiring and mentoring others who aspire to start their own businesses,” she says. Her legacy is one of empowerment and innovation, demonstrating how dedication, hard work, and a passion for your craft can create meaningful change and opportunities for others.

What’s Next: Exciting Plans on the Horizon

Looking ahead, Lailah is excited about the next chapter for iLash Bar. One of her primary goals is to raise funds to host training programs specifically for less fortunate individuals and mothers who are unable to work due to having children with disabilities. “By providing them with valuable skills and opportunities, I aim to help them change their lifestyles and gain the ability to provide for their families,” she shares. This initiative aligns with her vision of using iLash Bar as a platform to make a meaningful impact and support those in need.

Connect with Lailah Parker

Instagram: Lailah_parker_

Booking: Online booking

Website: www.ilashbar.co.za

Location: 11 Maidstone Road Heathfield, Dieprivier, Western Cape, South Africa, 7945