Maambele Khosa is the visionary behind SHECAB, a groundbreaking transportation service designed by women, for women. In a country grappling with high rates of gender-based violence, SHECAB offers a safe, reliable option for women on the move. With a diverse academic background and a passion for empowering women, Maambele has turned her entrepreneurial journey into a force for social change, creating employment opportunities while addressing a critical societal issue.
Origin and Inspiration
The Spark Behind SHECAB
Maambele Khosa’s entrepreneurial journey began with a deep-seated desire to address a pressing issue: the high rates of gender-based violence in South Africa. “The idea for SHECAB was born out of my personal experiences and the urgent need for a transportation option that prioritizes women’s safety,” Khosa reflects. Recognizing the gap in secure transportation for women, she founded SHECAB—a service designed to ensure safe and reliable rides for women, driven by women.
Early Influences
Khosa’s journey into entrepreneurship was shaped by a formative experience during her teenage years. “At 14, I wanted a Blackberry phone, but my mother couldn’t afford it. Instead, she challenged me to sell a tombstone at her family business to earn a percentage towards the phone. It took me five days to make the sale due to initial skepticism about my age,” Khosa recounts. This experience taught her the value of trust, hard work, and the realities of business—lessons that have fueled her determination in her entrepreneurial endeavors.
Business Overview
SHECAB: A Unique Transportation Solutio
SHECAB stands out as a women-focused transportation service, offering safe and reliable rides exclusively for women by women. “What sets SHECAB apart is our commitment to not only providing secure transportation but also empowering women drivers with dignified employment opportunities,” Khosa explains. This dual approach addresses both mobility and economic challenges, creating a safer and more inclusive environment.
Services and Benefits
SHECAB provides various transportation services, including daily commutes, late-night pickups, and special event rides. “Our customers benefit from the assurance that their safety is our top priority, allowing them to travel with confidence,” Khosa states. The company offers easy access through WhatsApp at +27665652560, social media under @shecab, and their website, www.shecab.co.za. They are currently running a sunny season promotion with a 30% discount on full-day trips to explore the Cape Winelands.
Challenges and Overcoming Them
Confronting Obstacles
Khosa faced several challenges, particularly in building a reliable team of female drivers. “Finding skilled, professional drivers who are passionate about our mission was one of the biggest hurdles,” she notes. Despite ongoing difficulties, she has employed strategies such as flexible recruitment and targeted training to meet demand.
Persistence in Adversity
There were moments when Khosa considered giving up. “What keeps me going is remembering why I started SHECAB and the positive impact we are making on women’s safety and empowerment,” she shares. This sense of purpose and the tangible benefits of her work have been crucial in overcoming doubts and challenges.
Business Strategy
Funding and Growth
Initially, Khosa funded SHECAB using personal resources. “I didn’t seek external funding or bootstrap; it was a personal investment,” she reveals. Her marketing strategy, informed by a postgraduate qualification in marketing, has been instrumental in the company’s growth. “Applying my marketing knowledge has been one of the best investments for SHECAB,” Khosa adds.
Learning and Growth
Key Lessons
Khosa learned early on the importance of flexibility and resilience. “Adapting to challenges and persisting through difficulties has been crucial,” she explains. These lessons have shaped her business practices, emphasizing continuous adaptation and proactive problem-solving.
Staying Informed
To keep up with industry trends, Khosa engages with industry news, participates in forums and conferences, and leverages her network. “Staying informed helps me anticipate changes and adapt SHECAB’s strategies accordingly,” she says.
Balancing Life and Work
Maintaining Balance
Khosa emphasizes the importance of managing time effectively and prioritizing well-being. “When I’m well, my business thrives. It’s crucial to value my support system and focus on what truly matters,” she advises.
Advice for Entrepreneurs
For others struggling with work-life balance, Khosa’s advice is simple: “Take care of yourself first. Prioritize your well-being and manage your time wisely—your health and balance are essential for both personal and business success.”
Advice and Vision
Guidance for Aspiring Entrepreneurs
Khosa encourages aspiring entrepreneurs to “just start—perfection isn’t required. Embrace the journey and value the growth along the way. There’s no final destination in entrepreneurship; it’s all about the process.”
Future Aspirations
Looking ahead, Khosa envisions SHECAB as a leading women-only transportation service. “In the next 5-10 years, I see SHECAB being recognized for our empowering approach and safe transportation solutions,” she states.
Reflection and Impact
Proudest Achievements
Khosa’s proudest achievement is growing SHECAB from a solo endeavor to a team of 23 women drivers in just two years. “This milestone reflects our impact on employment and safety, showcasing the success of our mission,” she reflects.
Legacy and Impact
Khosa hopes SHECAB inspires other women to pursue their entrepreneurial dreams. “I want our business to demonstrate that with determination and vision, impactful change is possible,” she concludes.
What’s Next?
Looking Back
If she could do one thing differently, Khosa would focus on building a strong network earlier. “Networking can open doors and provide valuable support and opportunities,” she notes.
Future Plans
As for what’s next, Khosa remains optimistic and open to possibilities. “Let’s wait and see!” she says with anticipation.
Connect with Maambele Khosa
Maambele holds a Master’s in Science and Technology, a Postgraduate Diploma in Marketing, and a BSc in Geoinformatics from Stellenbosch University.
She also leads Media and Communication at Stellenbosch University’s Centre for Epidemic Research and Innovation.
In 2023, she was named one of the Mail & Guardian Top 200 Young South Africans.
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+27 665 652 560
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