In the dynamic world of entrepreneurship, few stories are as compelling as that of Tebello Jeanette Khanya, the founder of Bonolo Scents. Tebello is more than just a businesswoman; she’s a visionary entrepreneur who has turned a simple idea into a mission-driven enterprise. Her journey from starting a laundry business in her parents’ garage to creating a brand that prioritizes environmental consciousness is a testament to her entrepreneurial spirit. Through determination, creativity, and a deep commitment to eco-friendly practices, Tebello is not only shaping her business but also leading a movement towards sustainable living. Her story is one of overcoming challenges, seizing opportunities, and making a lasting impact in the industry, making her a standout entrepreneur in the competitive world of manufacturing.
The Genesis of Bonolo Scents
The origin of Bonolo Scents is deeply intertwined with Tebello’s entrepreneurial spirit and her response to a pressing problem during the COVID-19 pandemic. In 2020, facing unemployment, Tebello turned adversity into opportunity by starting a laundry service, LetsWash Laundry Services Pty Ltd, from her parents’ garage. However, the challenges she encountered—particularly with the detergents that damaged her equipment—led to a pivotal shift in her career.
“In 2022, after struggling with machine breakdowns due to the detergents we were using, I realized I needed a solution that was not only effective but also kind to my machines and the environment,” Tebello recalls. “That’s when I decided to explore eco-friendly alternatives, and the idea for Bonolo Scents was born.”
With a background in Human Resource Management from Flavius Mareka TVET in Sasolburg and experience from her internship at SAPS Sasolburg, Tebello’s journey into the world of manufacturing was unexpected yet driven by necessity. Encouraged by the positive results of her research into eco-friendly detergents, Tebello embarked on a new venture—manufacturing her line of environmentally friendly laundry products.
Building Bonolo Scents: A Vision for Sustainability
Bonolo Scents stands out in the market for its commitment to creating products that are both effective and eco-conscious. “Our mission is to provide effective cleaning solutions while minimizing environmental impact,” Tebello explains. The company’s products, including fabric softeners, laundry liquids, and washing powders, are crafted from bio-based ingredients that are gentle on both the skin and the planet.
“Our fabric softener is hypoallergenic, cruelty-free, and plant-based. It’s mild enough for the most sensitive skin, making it safe for babies and children,” Tebello adds. The emphasis on natural ingredients and the absence of artificial dyes or brighteners make Bonolo Scents a preferred choice for eco-conscious consumers who seek to reduce their environmental footprint.
Challenges on the Road to Success
Like many entrepreneurs, Tebello faced significant hurdles in the early stages of her business. Loadshedding, a common issue in South Africa, posed a major challenge to her production process. “I had to stop production at times and wait for the power to return, which slowed down my turnaround time and cost me some valuable contracts,” she says. Despite these setbacks, giving up was never an option for Tebello. “The support from my family and the positive feedback from my clients kept me going during those tough times.”
Funding was another critical challenge. Tebello initially used her savings and borrowed money from her parents. However, realizing the need for additional support, she applied for grants from DESTEA and received assistance from SEDA, The Innovation Hub, and CHEMIN. These resources helped her scale Bonolo Scents and navigate the complexities of starting and running a manufacturing business.
Strategic Growth and Marketing
Marketing played a crucial role in Bonolo Scents’ growth. Tebello leveraged social media to build her brand, increase visibility, and connect with customers across the country. “Social media played a big role in our marketing strategy, but attending exhibitions and expos was also key to gaining exposure,” she notes. The creation of a website and the ability to sell products online further expanded her reach, and securing a billboard provided significant visibility.
Tebello’s approach to business is rooted in continuous learning and adaptation. “Business is not easy—each day comes with different challenges,” she says. “Information is key, and I’ve learned that not everyone will understand my vision, and that’s okay.”
Learning and Growth: Embracing Change and Innovation
Marketing and visibility have been critical components of Bonolo Scents’ strategy. “Social media played a big role in my marketing strategy, as did attending exhibitions and expos for exposure and visibility,” Tebello explains. The company’s online presence, combined with a well-designed website, has allowed it to reach customers across the country. A significant milestone was achieving billboard advertising, which provided immense exposure for the brand.
Learning has been a continuous process for Tebello, both in terms of business and product development. “Some key lessons I learned are that information is key and that business is not easy; each day comes with different challenges,” she notes. She’s also learned that not everyone will understand her vision or be her customer, a reality every entrepreneur must come to terms with.
Balancing Life and Work
Balancing the demands of running a business with personal life is no easy feat, especially for someone as dedicated as Tebello. “Business is all I do, but I am trying to do other things to relax, like taking a walk, staying off my phone, and spending time with my daughter,” she says. This acknowledgment of the need for balance is vital for maintaining her well-being and sustaining her long-term success.
Advice for Aspiring Entrepreneurs
Tebello’s journey is filled with lessons that she’s eager to share with other aspiring entrepreneurs. “My advice is simple: show up. You never know the opportunities that are waiting for you if you don’t put yourself out there,” she emphasizes. She also highlights the importance of compliance for product-based businesses. “If you have a product, focus on compliance—that’s the most important thing.”
Her Vision
Looking ahead, Tebello has big plans for Bonolo Scents. “In the next 5-10 years, I see Bonolo as a national household brand and also moving to the borders of Africa,” she envisions. Her goal is to expand her brand’s reach while maintaining the core values that have driven its success.
Reflection and Legacy
Reflecting on her journey, Tebello takes pride in her achievements, particularly the official launch of Bonolo Scents. “My proudest moment was the first official launch of Bonolo Scents. I was so proud of myself for starting and putting a product out there that has received such a positive reception,” she recalls. Another significant milestone was being a Top 10 finalist in the Seeds of Change competition by Food Lover’s Market, which affirmed the impact of her work.
For Tebello, Bonolo Scents is more than just a business—it’s a platform for change. “I want to make people aware of the environmental impact of the products we use every day and how choosing eco-friendly options can make a difference,” she says. “I don’t want to be remembered as just a detergent manufacturer but as someone who was eco-conscious and didn’t harm the planet.”
The Road Ahead
As Tebello continues to build Bonolo Scents, she remains focused on the future. “One thing I would do differently is definitely changing the courses I studied,” she reflects. However, she has no regrets about the path she has chosen, and she’s excited about what lies ahead. “The future looks bright for Bonolo Scents. We are currently preparing to supply Food Lover’s Market, which is very exciting. Keep an eye on our socials for updates!”
Tebello’s journey is guided by her faith and the belief that preparation today leads to success tomorrow. “God is within her, she will not fail,” she quotes Psalm 46:5, a verse that encapsulates her determination and resilience. With her unwavering commitment to sustainability and her drive to succeed, Tebello Jeanette Khanya is indeed a self-made entrepreneur who is making a lasting impact on the world.
Connect with Tebello
Instagram: jeanettekhanya | bonolo_scents
Contact: 0786596908 | info@bonoloscents.co.za
Website: www.bonoloscents.co.za
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