Sandisiwe Kanya Xola, a Business Development Officer, is a woman who embodies the spirit of resilience, adaptability, and passion. With an impressive background in Public Relations and a dynamic role in business development, Kanya’s journey showcases not only her professional expertise but also her dedication to making a difference in people’s lives. From humble beginnings to navigating complex challenges in sales, she has become a beacon of success in her industry.
Qualifications and Career Path
Educational Background
Kanya holds a B-Tech in Public Relations Management from Durban University of Technology (2019) and a National Diploma in Public Relations from IIE Varsity College (2010). Despite her current role in business development, her journey into Public Relations began by chance. “I didn’t choose it; it chose me,” she reflects. A Student Advisor at Varsity College introduced her to the field, explaining how it aligned with her personality. This serendipitous moment led her to a career she now deeply cherishes.
Choosing Business Development
Though her academic background is rooted in Public Relations, Kanya’s passion for sales and marketing evolved early on, especially during her internship as a Marketing Assistant for IOL Newspapers in KwaZulu-Natal. Reflecting on her career choice, Kanya acknowledges that if she could do it all over again, she would choose the same path. “The clients I interact with are within the career I would have loved to go into,” she explains, highlighting her love for working in the engineering and technical spaces.
When asked what advice she would give her younger self, Kanya emphasizes the importance of hard work and selecting a career that feels right, not one that others believe is best. “You need to wake up looking forward to going to work because that’s where you spend the biggest portion of your day.”
Essential Skills for the Job
Kanya highlights both hard and soft skills as crucial for anyone entering her field. Soft skills such as active listening, resilience, and persuasion are essential. She believes that the ability to build relationships with clients is the cornerstone of success in sales. On the technical side, she stresses the importance of product knowledge, sales techniques, and understanding the technical aspects of the service or product being sold. “You cannot sell without product knowledge,” she asserts, underlining the importance of being well-versed in every detail of the service.
Job Responsibilities and Industry Insights
Day-to-Day Activities
As a Business Development Officer, Kanya’s day is split between meeting potential clients and performing follow-ups. Her mornings are spent out on the road, visiting companies, hunting for new business, and speaking to decision-makers about staffing and labor requirements. The afternoons are reserved for warm calls, follow-ups, and researching future potential clients. “It’s all about networking and building relationships,” she says, explaining that it’s not just about selling but about connecting with people.
Insights and Surprises about Industry
An outsider might not know the importance of networking in her industry. “You need to attend events, parties, and make new friends every chance you get,” Kanya says. Building a strong network is crucial in business development and sales, as forming relationships is the cornerstone of success. She also notes that business-to-business (B2B) sales are much more complex than she initially anticipated. “There is no ‘one size fits all’ approach,” she shares. Every client requires a tailored strategy, and thorough research is key to understanding each company’s needs.
AI and the Future of Sales
In response to whether artificial intelligence (AI) will replace her role in the future, Kanya is optimistic. “I believe there will be a hybrid future where AI enhances human capabilities rather than replacing them,” she states. In her view, the human element in sales—relationship building, emotional intelligence, and negotiation—cannot be fully replicated by AI.
Challenges and Rewards
Overcoming Challenges
The most challenging aspect of Kanya’s job is getting a hold of decision-makers in higher management, as they are often tied up in strategic meetings. “You are always put on hold or sent from pillar to post,” she shares. However, she is undeterred by these challenges, meeting her daily and weekly targets through sheer persistence.
The Reward of Making a Difference
For Kanya, the most rewarding part of her job is knowing that her work creates opportunities for the unemployed. “A new deal means more jobs,” she says proudly. Her ability to meet new people and build meaningful connections keeps her motivated and passionate about her work.
Setbacks and Opportunities
Kanya’s career has not been without its setbacks. In 2019, she lost her job and was forced to move back home. Reflecting on this period, she says, “Losing my job felt like my world was falling apart, but it gave me the time to focus on my studies and eventually move to Gauteng to pursue new opportunities. Looking back, it was a blessing in disguise.”
Goal of the Year
One of her main goals this year is to exceed her annual target, a task she’s determined to achieve despite being relatively new to the industry. “This will be an achievement because I have only been in this specific industry for less than a year,” she says.
Personal and Financial Reflections
Looking Back and Moving Forward
When asked how her younger self would react to her current career, Kanya laughs. “My 10-year-old self would be proud. I was a shy child who preferred being in the background, and now I’m at the forefront, representing a business.” Her journey from a reserved individual to a confident business development officer is a testament to her growth.
If money were no object, Kanya’s dream is to establish an NGO for orphaned children. “I would create a village where children could learn, develop, and grow until they turn 21, with access to education, psychological support, and career guidance,” she shares, emphasizing her passion for giving back to the community.
Financial Lessons for the Next Generation
Kanya believes financial literacy should start at a young age. She offers four crucial lessons for kids: “Saving is a difficult but necessary habit, live within your means, respect money, and understand that money requires discipline—not excitement.”
Kanya’s journey is one of resilience, adaptation, and growth. From her humble beginnings in Public Relations to becoming a successful Business Development Officer, she has demonstrated that setbacks can be opportunities in disguise and that passion and perseverance can lead to great accomplishments. Her advice to those entering her field is to build relationships, stay persistent, and always continue learning. “You need to be able to handle rejection, bounce back quickly, and keep moving forward,” she says, capturing the essence of what it takes to thrive in her profession.